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Five simple CX improvements to make today

How can you make simple changes to your customers’ experience? Do you understand the human behind the purchase? Can you be more useful to your audience? Here are the top five thought starters…

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Can the retail apocalypse be avoided?

 “Showrooming”, a phenomenon when a shopper visits a store to check out a product but then purchases it online has oft been blamed for the demise of brick and mortar stores. So, if you’re a retailer, fighting the good fight, here is a list of 5 things you can consider, as you evolve your retail strategy to better serve your customers, wherever he or she may be.

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Personalization: Delivering a magical online experience

In the last few year, as technologies matured, personalization is becoming a reality for the average marketer. It is no longer the exclusive purview of enterprises. Affordable content management system that offer strong personalization capabilities have now made this powerful tool accessible to many more marketer.

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